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Cetera Financial Group and its house of brands


Upon ING's sale of ING Finanical Partners, we became a new company. To help our advisors feel secure we kept the separate broker-dealer names the same, and went with a house of brands identity.


24! logo


This was developed as a quick visual reminder that all calls and emails had to be returned in 24 hours or less. It appeared on the screen of all employee phones. This mark was developed and deployed in 48 hours.

ING Financial Partners
Go for the Gold Program

Go for the Gold was an advisor incentive program to meet a certain dollar amount in assets under management. Because it was an Olympic year, the client wanted that to be the theme.



For Goodness Sake

This was designed for my pro-bono business. I help foundations and non-profits achieve their communication goals.

Transforming Family

This was designed for a support group for parents of transgender children and their transgender children.

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